Swot river island essay

- Competitors are a big threat to River Island and other retailers, cheaper retailers such as boohoo and misguided sell similar fashions as River Island but at a much cheaper price as they are online retailers so can threaten River Islands sales.

- River Island has a strong customer base, they stock children’s ware which is a big difference in their competitors such as Topshop who do not. - River Island do not offer student discount throughout the year like other high street retailers do who are similar e.g. Topshop and New Look.

- Not all River Island stores have menswear and kids within them which is a weakness as people may not be able to easily access those collections. - River Island do not have a plus size collection which is a weakness as other retailers now are introducing their own plus size collections e.g.

- River Islands cloths are not as ‘fashion forward as other brands. - Collections and products are not turning over as quickly as competitors such as Zara who’s turnover is every 2 weeks, they need to keep up with the change in retail.